Classroom Management Essay Example for Free

Classroom Management Essay Classroom rules and procedures shape the learning experience, allowing students to understand what is expected of them and foster a positive learning environment within the classroom. Rules are necessary within the classroom and society in general. The classroom is often times one of the first experiences that students have to teach them about life and expectations as members of society. For this topic, two in classroom activities and the behavioral expectations for these will be examined: the use of learning centers and cooperative learning groups. We will also consider two out of classroom activities and the behavioral expectations associated with these: field trips and assemblies. Finally, we will discuss evaluation methods that can be put in place to determine the level of understanding of behavioral expectations for these situations. For the first in-class activity, learning centers, we will first take into consideration the size of the group. Learning centers are most commonly small group activities consisting of three to four students. Learning centers should be areas in which students can complete simple tasks that support and reinforce material that is being taught in the classroom. Say, for example a class is learning about plant life. The teacher lectures on the topic and has a whole class activity that is to be completed by the end of the week. Learning centers can reinforce this topic across a wide variety of subjects. There could be a writing center in which students are given a topic such as the stages of plant growth. A math center which might include counting seeds or other plant related material and a science center that could outline the stages of plant growth would reinforce material covered in large group instruction. There could be a computer learning center where there might be a matching game, where students match stages of a plant’s life cycle with vocabulary words. Throughout all of these activities, rules of behavior would be of utmost importance. Small group activities such as these learning centers usually have minimal teacher supervision. Here is a situation in which behavioral expectations are crucial. Rules such as stay in your assigned area, complete the assigned task and assist peers in your station would be critical for students to understand. Cooperative learning groups are the second topic that will be covered. This is similar to learning centers in that students would need to assist their peers within the group, stay in their assigned groups and complete the task assigned. However, another important rule might be to complete your individual task assigned. In cooperative learning groups, many times a large topic or task is broken down into individual jobs and these are assigned to each student who researches a particular topic and comes back to the group to inform them of their findings. The first out of class activity we will look at is field trips. Field trips are an exciting part of the learning experience, often times bringing to life what has been taught in the classroom. This is an experience that mandates students understanding specific rules of behavior. First and foremost, is the rule to stay with your group. Students need to understand the importance of staying close to your teacher/other authorized school adult so that they return safely. Another rule would be to behave appropriately as the environment calls. For example, a student would behave very differently visiting a library vs. visiting an arcade. Discussion on the location that the field trip takes place would be crucial. How one should dress, what noise level is appropriate and other topics would need to be explained to students. The next out of class activity is assemblies. An assembly is an activity that requires multiple classrooms and hence, differing age levels of a school to come together. This can be a situation that is ripe for negative behavior. There are many purposes for assemblies including special appearances of community members or other recognized individuals, or award ceremonies or special recognitions. Since most assemblies include the whole school, they tend to include large numbers of people and are often quite noisy. Rules that students would need to know include keeping a moderate noise level, walking in an orderly and appropriate fashion and keeping an eye on the teacher to know when to enter and exit an area. During the assembly ceremony, rules that need to be outlined include being attentive to the speaker and participating, if appropriate. The question arises of how we can accurately gauge a student’s understanding of behavioral expectations. The old adage of practice makes perfect would be appropriate here. For situations such as assemblies or field trips, a teacher could utilize practice sessions, coaching students on appropriate behavior in those situations, even having a mock assembly or similar activity to gauge how well students understand their responsibilities in that environment. The teacher could provide tips and tricks for the students to attend to such as always keep your eye on the speaker, which shows respect for the person giving the presentation. A more tangible method might be a multiple choice test given to the class. Depending on the age level of students, scenarios could be written asking students to circle the appropriate behaviors and cross out inappropriate behaviors. Rules and procedures are a vitally important lesson taught in classrooms. They are usually the building blocks of kids becoming productive members of society.

The Late Middle Ages Essay -- History, The Dark Ages

The Middle Ages, often referred to as the Dark Ages, was regarded to be a time of despair, disease, and death. Just as the name the â€Å"Dark Ages† suggests, this period of European history seemed to be surrounded by darkness and hopelessness. Unfortunately, the majority of people only see this side of the Middle Ages when, in fact, the Middle Ages was a much more important era. Especially during the late Middle Ages, one can find a change in orthodox social structure, political instability mostly concerned with succession to the throne, and economic changes and how those changes went hand in hand with the change in society. After certain demographical changes and turning points such as the Hundred Years’ War, Europe began to transform drastically thus threatening traditional Europe. Therefore, unlike popular belief, the late Middle Ages was a time when absolute monarchy began to die and when social structure seemed to be flipping upside down due to drastic changes in economic practices. Politics in the late Middle Ages is best described as instable due to competition for succession and power. The most significant event during this time period was the Hundred Years’ War, basically a territorial conflict and competition for succession between the king of England and the king of France after the Capetian monarchy crumbled. (Spielvogel 281) After the Hundred Years’ War, Europe was put under a period of adversity in terms of their political stability. In England, â€Å"Parliament increased in prominence† and even the king came to â€Å"rely on Parliament to levy new taxes.† (Spielvogel 285) The English monarch no longer had absolute power; he had a â€Å"commitment to levy no direct tax without Parliament’s consent.† (Spielvogel 285) In France, absolu... ...came ever so popular during the Renaissance period. Although many people regard the Middle Ages only as a period in history when time seemed to stop and all advancements seemed to be put on hold, it proves to be a vital piece of European history. Results from the Hundred Years’ War and other territorial or succession disputes crumbled centralized monarchy and gave birth to political administrations that can be seen present day, such as the Parliament. Additionally, the Black Death brought shortage of population and labor thus allowing peasants to grow in value and lords to fall in importance. Economical patterns began to change direction and encouraged the peasants to continue climbing up the social ladder as lords no longer had the power to do whatever they pleased. Accordingly so, the late Middle Ages proved itself to be a turning point towards modern Europe.

Finance and Banking Essay

â€Å"Identify an experience in which you failed to communicate a message.† As mentioned in the communication process, communication has only succeeded when the information given by the sender has been received and understood by the recipient. If the recipient has not understood the information, then this may not necessarily be the recipient’s fault. Typically, ineffective communications can be attributed to one of three things: 1. A poor message;  * The message was too short; * The message was too long; * The message was ambiguous 2. Poor transmission; * That the message is being delivered in a wrong format that the recipient both does not expect and understands; * That the message is being delivered when the recipient does not need it, and where the recipient will not expect to find it. 3. Poor reception;  * A lack of awareness; * Obstructionism; * A lack of understanding; A striking example where I failed to communicate a message was my first day as an ‘A’-Level biology teacher at a certain private college. I was lost and found myself tutoring a form 4 class instead of a form 6 class. Some of the teaching staff read, â€Å"Human monocytes were cultured for 24 h in serum-free AIM-V medium, followed by 24-h maturation by polyriboinosinic polyribocytidylic acid (polyI:C). Short term cultured, polyI:C-maturated DC, far more than immature DC, showed typical mature DC markers and high allogeneic stimulatory capacity and had high autologous stimulatory capacity in an influenza model system using peptide-pulsed DC. Electroporation of mRNA as an Ag-loading strategy in these cells was optimized using mRNA encoding the enhanced green fluorescent protein (EGFP). Monocytes electroporated with EGFP mRNA, followed by short term, serum-free differentiation to mature DC, had a phenotype of DC, and all showed positive EGFP fluorescence. Influenza matrix protein mRNA-electroporated monocytes cultured serum-free and maturated with polyI:C showed high stimulatory capacity in autologous T cell activation experiments†. The text content was technically correct, but it was presented to the wrong audience, there was every chance that the students would not understand it. Such an example is a clear cut illustration of failure to communicate a message. â€Å"Investigate and discuss the possible forms of noise that can interfere with the communication process†. Communication noise refers to obstructions on effective communication that influence the interpretation of conveyed messages. While often looked over, communication noise can have a profound impact both on our perception of interactions with others and our analysis of our own communication proficiency. Forms of communication noise include psychological noise, physical noise, physiological and semantic noise. As postulated by (F. Teague, 2010), Nothing is so simple that it cannot be misunderstood hence all these forms of noise subtly, yet greatly influence our communication with others and are vitally important to anyone’s skills as a competent communicator. Psychological noise Psychological noise refers to qualities in us that affect how we communicate and interpret others. For instance, if you are preoccupied with a problem, you may be inattentive at a team meeting. Likewise, prejudice and defensive feelings can interfere with communication. Psychological noise results from preconceived notions we bring to conversations, such as racial stereotypes, reputations, biases, and assumptions. When we come into a conversation with ideas about what the other person is going to say and why, we can easily become blinded to their original message. Most of the time psychological noise is impossible to free ourselves from, and we must simply strive to recognize that it exists and take those distractions into account when we converse with others. Physical noise Physical noise is any external or environmental stimulus that distracts us from receiving the intended message sent by a communicator (Rothwell, 2011). Examples of physical noise include: others talking in the background, background music, overly dim or bright lights, spam and pop-up adverts, extreme temperatures, crowded conditions, a startling noise and acknowledging someone outside of the conversation. Semantic noise This is noise caused by the sender, that is, the encoder. This type of noise occurs when grammar or technical language is used that the receiver (the decoder) cannot understand, or cannot understand clearly. Semantic noise exists when words themselves are not mutually understood. Authors sometimes create semantic noise by using jargon or unnecessarily technical language. Physiological noise Physiological noise is distraction caused by hunger, fatigue, headaches, medication, and other factors that affect how we feel and think.

Obama Term - Barack Obamas Last Day as President

President Barack Obamas last day as president was January 20, 2017, and he spent it doing what most American presidents did on their last few hours in the White House. He greeted the incoming president, Republican Donald Trump, and Trumps family. He wrote a note to his successor that read, in part:  Ã¢â‚¬Å"We’ve both been blessed, in different ways, with great good fortune.† And then Obama attended Trumps swearing-in ceremony. Obama, like every other president serving his final term, became a lame duck president the day he was sworn into office for a second time following his Election Day rout  of Mitt Romney in 2012. Trump was chosen  in the 2016 election and sworn into office at noon on Jan. 20, 2017. Trumps first term ends on Jan. 20, 2021, when the next president is sworn into office. That day is called Inauguration Day. Obama Keeps a Low Profile After Term Ends Obama spoke very little in the first months after he left the White House. He held a conversation on community organizing and civic engagement in Chicago as he approached his 100th day out of office. Obamas first substantial criticism of his successor came in early September of 2017, nearly eight months after Trump took office; the former president, a Democrat, was critical of Trumps plan to kill the  Deferred Action for Childhood Arrivals program, or DACA. The program allows children of immigrants living in the United States illegally to stay in the country without fear of immediate prosecution. Said Obama in response to Trumps plan: â€Å"To target these young people is wrong ― because they have done nothing wrong. It is self-defeating ― because they want to start new businesses, staff our labs, serve in our military, and otherwise contribute to the country we love. And it is cruel. This is about whether we are a people who kick hopeful young strivers out of America, or whether we treat them the way we’d want our own kids to be treated. It’s about who we are as a people ― and who we want to be.† When Obamas Term Ended The date of the presidential swearing-in and conclusion of a presidents term is set by the 20th Amendment to the Constitution. Under the terms of the 20th Amendment, a presidents term  ends at noon on Jan. 20.   The 20th Amendment reads, in part: The terms of the President and Vice President shall end at noon on the 20th day of January, and the terms of Senators and Representatives at noon on the 3d day of January, of the years in which such terms would have ended if this article had not been ratified; and the terms of their successors shall then begin. Awaiting Obamas Last Day Its become a sort of modern-day political tradition for a presidents staunchest critics to begin counting down his last days in office. Obama endured such treatment from conservative Republicans. There were even commercial endeavors to celebrate Obamas last day in office: bumper stickers, buttons, and T-shirts announcing Jan. 20, 2017, as the End of an error and Americans happiest day. Obamas predecessor, Republican President George W. Bush, was the target of similar campaigns, including an  Out of Office Countdown Wall Calendar that included some of the most well known Bushisms.   The Republican National Committee celebrated Obamas last day as president by posting the date on its website even before he was elected to a second term in 2012. The GOP designed the ad to raise money from conservatives worried about him being re-elected. The party said: The RNC is clearly not giving President Obama a free pass in 2012 - quite the opposite actually, we are aggressively showing voters what our country would look like after another four years of President Obama and his tax and spend policies that have done nothing to create jobs and leave us vulnerable to governments like China. When Obama Was Sworn In to His Final Term Alex Wong / Getty Images Obama was sworn in to a second term on Jan. 20, 2013, after easily defeating Republican Mitt Romney in the 2012 presidential election. Why Presidents Can Serve Only Two Terms Obama, like all U.S. presidents, cannot serve a third term in the White House because of the Constitutions 22nd Amendment, even though many conspiracy theorists believe Obama would try to remain president beyond his eight years in office.

Interrogative Sentences and See Examples

The Theory Of Scientific Management Essay - 1436 Words

Frederik Winslow Taylor, one of the most famous pioneers of management gave the theory of Scientific management or what is now referred to as Taylorism. Scientific management or Taylorism refers to â€Å"a form of job design which stresses short, repetitive work cycles; detailed, prescribed task sequences; a separation of task conception from task execution; and motivation based on economic rewards.† (Huczynski Buchanan, 2013). The applicability of Scientific management to this day is a controversial topic as there is still debate whether scientific management is beneficial to apply to organizations for smooth functioning or not. This paper discusses his theory of scientific management. While it highlights the strengths and weaknesses of this theory, it mainly expands on the criticisms of this theory and the reasons as to why the theory is not highly relevant now. This paper does this by using theorists like Abraham Maslow, Elton Mayo Douglas Mcgregor and by stating modern d ay examples of companies with different principles of management as compared to Taylorism. Under Taylorism, there were clear divisions of task, that is every employee was given a particular piece of work to do with simple and clear instructions. Simple and clear instructions meant that each employee was explained the work to be done, the process to do it and the time period allotted for its completion. Taylor replaced the traditional â€Å"rule of thumb† with a method of a more scientific base. (Priestley,Show MoreRelatedThe Theory Of Management And The Scientific Management Theory Essay1208 Words   |  5 PagesTheories of management date back to the beginning of times. Every aspect of life contains some form of management. From managing oneself, to managing employees, to managing an entire corporation, management is a key part of life. Over time different theories have been developed and have evolved. Some of the first theories ever explored include the administrative management theory and the scientific management theory. While both of these theories were studi ed in depth, I believe that one of the greatestRead MoreThe Theory Of Scientific Management Essay1375 Words   |  6 PagesAccording to Miller (2010) Scientific management (Taylorism) was devised by Frederick Taylor to improve economic efficiency especially labor productivity by analyzing and establishing workflows. It was one of the earliest attempts to apply science to the engineering of processes and to management. Taylor’s scientific management was based on four principles. The first is replacing the â€Å"rule of thumb† work methods with methods based on a scientific study. The second is selecting, training and developingRead MoreThe Theory Of Scientific Management1633 Words   |  7 PagesThe purpose of this essay is to research, analyse and assess the theory of scientific management, which was revolutionised by Frederick Winslow Taylor in 1887 (A.Huczynski, 2010) and to critically evaluate the benefits and pitfalls of his theory. This theory Taylor developed i s known as Taylorism and has been used commonly in various structures of organisation. Comparisons shall be drawn to other theories and advancements of this theory, such as Fordism and Toyotism, which was extremely popular in JapanRead MoreThe Theories Of The Scientific Management Theory1047 Words   |  5 PagesManagement, as defined by Richard Wilson, is the body of thought that seeks to explain and improve the administrative control of businesses and their employees (2016). In this paper we will discuss some of the more popular management theories including the Scientific Management Theory by Frederick W. Taylor, Administrative Management Theory by Henri Fayol, Bureaucratic Management Theory by Max Weber, The Hawthorne Studies Human Relations Management Theory by Elton Mayo, the Management Science TheoryRead MoreThe Theory Of Scientific Management956 Words   |  4 Pages3. Scientific Management It is necessary to understand where the organization of work is headed. Through specialization, subordinate can upgrade their abilities or professions and there was a concerted effort to identify key aspects of work and organization which could be used to achieve efficiency through immutable principles. Taylor thinks management should merge with science to enhance the effectiveness. 3.1 Taylorism by Fred W. Taylor (1856-1915) Taylor’s scientific management theory suggestsRead MoreThe Theory Of Scientific Management Theory1158 Words   |  5 PagesScientific management theory is a theory whereby management analyses and synthesizes workflows. The assumptions of Taylorism are that workers are unintelligent and uneducated (Chen H Chung, 2013) and that they must be trained and given instructions to carry out their duties. Secondly, workers are assumed to be inherently lazy with lack of precision in judgement, hence performance is best measured and monitored by experts. And lastly, workers are only motivated by monetary value. (Bell, R.LRead MoreThe Theory Of The Scientific Management1283 Words   |  6 PagesThis report aimed to find the concept of the Taylorism is still effective in these days. It would seem that, Taylorism is â€Å"out-dated† theory of the Scientific Management however this theory is foundation of the organization management. Theory is all about how to be increase effectiveness of work place and how to encourage worker’s productivity. This report is also studies experiments of the Asch and Milgram. These experiments provide us how powerful is social pressure for decision making processRead MoreScientific Management Theory1868 Words   |  8 Pages1. Frederick Taylor’s Scientific Management Theory The scientific management approach was developed by Frederick Winslow Taylor at the end of the 19th century to improve labor productivity by analyzing and establishing work flow processes. Scientific management theory is the scientific method to define the â€Å"one best way† for a job to be done. It is the systematic study of the relationships between people and tasks for the purpose of redesigning the work process for higher efficiency. FrederickRead MoreThe Theory Of Scientific Management Theory Essay1985 Words   |  8 PagesClassical management theory came into recognition in the early 1900s during the industrial revolution when there were issues relating to factory systems. Problems arose, as managers were uncertain in dealing with increased labour dissatisfaction and were unsure of an appropriate method in training employees (Cliffnotes.com,n.d.). This resulted in managers developing and testing possible solutions, one of which was to focus on the efficiency of the work process, which is now known as the classicalRead MoreThe Theory Of Scientific Management2600 Words   |  11 PagesThe concept of scientific management was introduced by Frederick Winslow Taylor .This concept is one of the principles of management and is also known as classical theory .When F.W Taylor worked for Midvale steel company and Bethlehem company ,he observed that there were much disorder and wastage of human as well as other resour ces at work place . The managers and staffs had no concept about systematic and efficient performance of task. And all were following traditional ways of doing work.So

Journal Of Strategic Engineering Management â€Myassignmenthelp.Com

Question: Discuss About The Journal Of Strategic Engineering Management? Answer: Introduction Commonwealth Serum Laboratories Limited is a company with a global specialty in biotherapeutics which concerns itself with the development and delivery of innovative biotherapies essential in saving lives through assisting people living with threatening medical conditions (CSL 2017). In this respect, it involves itself in products such as plasma, vaccines and pharmaceuticals, research and development in the medical world. The firm has facilities spread in the United Kingdom, Switzerland, Germany, Australia, and the United States. Basically, it has an employee population of over 17000 who are spread in over 30 countries where its activities are coordinated. The report focuses on its marketing aspects and the manner in which it spreads its products to the competitive marketplace. Company Products The firm deals with the healthcare sector with the provision of products aimed at saving lives which enable thousands of people in the world to live normal and healthy lives. Seqirus involves itself in the manufacture, licensing, marketing and distributing vaccines aimed at preventing and treating serious diseases (CSL 2017). In this sub-category, the firm deals with the development of plasma-derived therapies, pharmaceuticals, diagnostics products, vaccines, and antivenoms. Plasma derived products are used in treating infections, bleeding disorders, treatment of patients in critical care setting, and autoimmune diseases (CSL 2017). On the other hand, the vaccines are used in inducing immunity towards the protection of people against sets of bacterial and viral infections. Antivenoms are used in the treatment of venomous spider and snake bites. The diagnostics products are essential in determining compatibility of donor- recipient blood transfusion programs. The range of pharmaceutical products is used in treating human health conditions where the products remain in distribution under the licensing of the respective companies Sustainable Practices CSL engages in several activities in remaining sustainable in the competitive market. Sustainability in business comes in through meeting the economic, social, and environmental needs of a society and business. The firm prides in assisting the society through remaining in contact and enabling them solves their challenges amicably (CSL 2017). In this respect, the firm supports communities through donation and active participation through engagement, where it builds healthier and sustainable environments for individuals (Armstrong, Kotler, Harker, and Brennan 2015). The firm engages in solving environmental problems which result into health complications through advocacy programs and activism. On the other hand, the firm remains true to the environment by developing, manufacturing, and supplying safe and high quality products aimed at saving lives and improving the well-being of individuals with serious diseases. The firm ensures the production and safe disposal approaches that assist protect the environment and local communities in operation areas (CSL 2017). The firm creates economic opportunities to better the people and individuals in areas of operation. In this respect, the firm employs several individuals to its business, including; researchers, lab officials, management, suppliers, and marketers. All these drive the profitability of the firm. The local community in areas of production benefits from the corporate social responsibilities offered by the firm which empower the locals economically (Pavlou and Stewart 2015). Empowering people economically translates to the overall production and profitability of firms thus enhancing sustainability for the firm. Target Customers/segment The firm serves a large market in the health sector industry across the world. The target segment includes people in the hospital fraternity, dispensing chemists, diagnostic organizations, health ministries through vaccination programs, and general drug field through its distribution of pharmaceuticals (CSL 2017). The target clients remain closed to the health sector where a number of organizations and government bodies compose of its client base. Company and Product Positioning in the Market The firm with several outlets across nations positions its products strategically towards its success. The firm, having targeted its consumers places its products strategically in locations and areas in need of the medical products (CSL 2017). In so doing, the firm markets and advertises the products directly to institutions of research, medical facilities, and pharmaceutical suppliers. The type of promotion assists in reaching the desired market as opposed to a random placement of a product. At the same time, the firm participates in social responsibilities touching on the healthcare needs while using part of its products through donation and assistance thus ensuring knowledge of the products to the consumers. At the same time, the firm collaborates with other suppliers dealing in medical products thus reaching the largest batch of clients. Partnership ensures products remain in visibility as suppliers assist in marketing it to the customers experiencing the sales. Besides, it assesses its competitors and their areas of coverage and uses the information to design a special placement that puts it on the higher side (CSL 2017). After assessing the competitors, the firm uses the information to venture into areas not earlier inhabited by the said competitors. In the long run, their products remain visible to the consumers thus growing their brand name. Key decisions for product policy The products are made and designed to last and assist individuals in the society. The key features and policies put in place assist the firm remain competitive in the long run. First, the firm ensures high quality in production where the materials are sourced from ethical sources (Leonidou, Katsikeas and Morgan 2013). The strategy forms the first base for quality which is accompanied by a quality production through raw materials that adhere to the environmental standards. Packaging The packaging is done using environmentally friendly products whose components are mentioned therein. The labeling is done professionally to avoid confusion as it discloses every detailed information in bold based on the requirements in the industry. The designs are unique and easily differentiable from the rest. In this case, it becomes difficult for individuals to duplicate or counterfeit the product thus limiting unnecessary competition (Hanssens, Pauwels, Srinivasan, Vanhuele and Yildirim 2014). The design and material used remain unique and significantly of high quality. Production The production is done under proper environment whose specifications are disclosed and in line with the environmental policies under the labor laws. The workers use and adhere to the safety procedures and undergo training to ensure safety at workplace. The products are manufactured using high quality materials according to the standard procedures laid down in the industry. Supply chain Management The firm has a sustainable and cost-effective supply chain management. Since the business distributes its products to a wide range of areas, intensive distribution remains best as the products go along the routes. On the other hand, the in-direct supply chain is used where large supply management firms are used to deliver products to the clients. The products are tracked during the supply process which ensures a speedy and accountable system essential for business growth (Christopher 2016). Consideration for Consumption and Disposal The firm has a sustainability system where it caters for the environment and the well-being of the users and manufacturers. The products are made in a safe environment, with a high quality, and safety standards. The products are tested to ensure fitness for the public consumption. Such considerations reduce the side effects and complaints registered by individuals. On the other hand, the company has a set of disposal guidelines for the products it produces, and communicates the same to its suppliers (Hollensen 2015). Besides, it makes sure that the suppliers and other groups adhere to the same and file agreements to the safe and ethical disposal considerations. Sustainability Incorporated into the Key Decisions Quality is key in enhancing sustainability of any process in the manufacturing field. In all the key decisions, quality remains a core factor in ensuring things go well and acceptability in the market. The features used in the production, as well as the materials ought to be of high quality. The labeling and packaging must be clear and efficient and environmentally friendly to remain acceptable by the consumers. The design and materials used therein must be of high quality and efficient to retain profitability. Quality is paramount in attaining a significant market share and outshining competitors (Monczka, Handfield, Giunipero and Patterson 2015). In this respect, the firm maintains a sustainable business concept essential for prosperity. On the other hand, the supply chain management remains effective and cost-based to ensure sustainability. According to Bove and Thill (2014), using expensive supply chains results in losses which affect the pricing policy of the firm. Lastly, the firms consideration for consumption and disposal is essential towards sustainability. Enabling a proper standard in the manufacture and subsequent disposal programs after use ensure little conflict with the government agencies keen on the environmental considerations in the present times (Mangan and Lalwani 2016). Therefore, placing all these considerations leads to not only business sustainability but a growth in the client base. The Pricing Strategies of the Firm The firm selects its prices based on market situation after conducting a study on its competitors. Thereafter, the firm arrives at a price less than the competitors in the initial stages but then alters the same with respect with the client preference based on quality (Singh, Singh, Pandey, and Pandey 2015). On the other hand, the purchase of two or more brands or range of products attracts a discount channeled to individual suppliers and end users. Product prices are adjusted basing on the demand and supply scenarios following a subsequent discount price upon formulation. Sustainability is enhanced through pricing through the constant adjustment to reflect on the client demand and suggestions (Klassen, Lisowsky and Mescall 2017). Again, the quality standards of the products assist the prices in remaining competitive and all time profitable to the company. Product Promotion The firm promotes its products in several ways in marketing and increasing its product scope. The company uses the social media presence where it runs several accounts on the social media. The firm, through its Facebook pages, Twitter, and other social sites announces new product release, markets existing products, and carries out subsequent research and surveys on the suitability of its products (Liu, Li, Peng and Zhang 2015). The social media gives it a direct marketing to medical institutions, governments, and the general public running private medical services, thus growing its business and remaining sustainable. The firm has a website where its range of products is displayed and necessary contact and customer support offered to meet the needs of the clients (Percy and Elliott 2016). Further, it uses the direct links on the social media to redirect its clients to the main website, where subsequent business deals can be handled. On the other hand, the firm conducts product giveaway in meeting the medical needs of patients in less privileged areas. In so doing, the firm donates the plasma products in assisting patients with life-threatening illnesses. In so doing, the firm promotes its products and the overall business name, thus growing its market segment (O'guinn, Allen, Semenik, and Scheinbaum 2014). On the other hand, it uses direct mail marketing to the customers that have made subsequent purchases, thus strengthening and increasing information on the new product formation and product development (Khan 2014). Branded promotion bags are used in its promotion, where the pharmaceutical products are carefully packed to reflect the name of the firm, thus doing it good in marketing terms. After-sale customer survey is another means through which the firm promotes its products. The company maintains a close contact to its clients where they periodically seek information on the use of the products and feedback on the necessary things to be done according to client experience. Distribution Strategy Distribution refers to the effectiveness of a firm to get its products to consumers at the right time and in right proportion. The firm has a wide outlet for its products and thus selects a proper distribution channels to make sure the products reach the end user in a cost effective and safe manner. The firm sells both directly and indirectly to the consumers depending on the location and company for distribution. First, the firm uses direct distribution to the large firms conducting direct business with them. In this respect, it recognizes the location factor and the cost-effective manner in which the firm would reap benefits while remaining sustainable. On the other hand, the in-direct distribution occurs in cases where products are to be shipped overseas, considering the location and the complexities involved in direct shipping. Direct shipping of small commodities becomes difficult as it is costly and involving. In this respect, the firm selects a worldwide distribution channel that seems reliable, cost-effective, and efficient (Radulescu 2016). For instance, the product might be going to different locations, where the firm lacks outlets, thus becoming efficient to use the in-direct means of distribution. Since the firm is large and serves a diverse population across the world, the use of the distribution channel remains effective and efficient. Thirdly, the firm uses intensive distribution since it has a mass market for its products. The strategy is effective in covering the large areas and ensuring the consumers receive products on time and the desired quantity. Competitor Marketing Mix CSL Group has a number of competitors in the healthcare sector which includes Hemacore Corporation, Seracare Life Sciences, Sanofi, and Baxter International Inc. the firm manages to remain competitive through several strategies that promote its brand name and recognition (Huang and Sarigll 2014). First, the firm has been in existence over a century, which has boosted its capability to receive great recognition due to its trust levels. On the other hand, the firm has used several strategic marketing tools over time which has made it remain competitive while offering the products (Neugebauer, Figge and Hahn 2016). Besides, the capability to produce the three segments of products within the firm in different locations makes it a one-stop location preferred by many individuals. Businesses would prefer to deal with a partner who has all the required commodities thus giving the firm a competitive advantage over the rest. The firm uses the key marketing mix features to remain competitive in the healthcare sector. First, the firm prides itself in the creation of superior and safe products that appeal to the market. Creating superior goods assists in growth of brand name and trust levels thus offers the business an upper hand over its competitors (Spiegel, Linke, Stauder and Buchholz 2015). Secondly, the firm uses a strategic pricing policy which includes discounts, bundled prices, and price offers which appeal to the market. For instance, consumers in need of products from more than one of its categories enjoy a discounted price. As such, it encourages a culture of referral and return clients, who instill a positive progress to the business. In this respect, it manages to increase its business scope in the health sector. The place factor plays a huge role in marketing and enabling competition with other firms. As a firm with offices across nations, its products remain in strategic placement thus marketing and increasing consumption of the same. The firm sells its products to over 70 nations, thus maintaining a high profile name which promotes and commands a significant market share for the products. Lastly, the firm uses special promotion tools such as the social media, company website and direct engagement with the clients. Since other firms fail to properly market their products, it becomes difficult to compete with the firm that has been in existence over a century. The rivals remain limited in their promotional strategies thus unable to cover a wide range of clients. Recommendations CSL group is determined and quality oriented, thus enabling a sustainable business practice. However, there is a need to tap to other isolated markets in other continents which remain in need of the products developed by the firm. There is a need to further the marketing efforts in opening the business to the world in the wake of globalization. Expanding the distribution channels would ensure an in-depth penetration to the market segment in other locations. At the same time, quality and proper disposal policies must be done to ensure a good name for the product even in its distribution channels. Careful choice of the partners has to be done to reflect the quality set by the firm. 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